FAO Schwarz
FAO Schwarz is much more than just a toy store in the heart of Manhattan: it’s a magical destination, a New York icon located in Rockefeller Center where fantasy comes to life. Known worldwide for its unique toys, interactive experiences, and dreamlike atmosphere ✨, this place represents joy and imagination in New York.
Located at 30 Rockefeller Plaza, FAO Schwarz is an essential stop for families, children, and adults who wish to relive the magic of childhood. Whether it’s to buy a special gift or simply to explore its wonders, its unique atmosphere makes it an unforgettable experience that combines play, nostalgia, and pure urban fantasy. 🧸
Why Visit FAO Schwarz?
Visiting FAO Schwarz is like stepping into a world of unparalleled wonder and fun. It’s a legendary place in New York that combines history, exclusive toys, and interactive entertainment like few others in the world. Here you’ll find everything from giant teddy bears to innovative science kits, including unique experiences like playing the famous floor piano.
Its cultural significance is notable: it has appeared in iconic films like “Big” and represents a long tradition of high-quality toy making. Additionally, its prime location in Rockefeller Center makes it an ideal spot to combine with visits to other iconic Midtown Manhattan attractions.
FAO Schwarz is also a symbol of resilience and timeless charm. After a brief closure, it reopened its doors in a new and spectacular location, keeping alive the spirit of wonder that has captivated generations. If you want to feel the true magic of childhood in New York, this is the place. 🤩
How to Get to FAO Schwarz by Subway?
Main Stations
The main station providing the most direct access to FAO Schwarz is 47–50 Streets–Rockefeller Center, located right beneath the Rockefeller Center complex. This station is a major transportation hub, connecting several key subway lines.
Subway Lines That Take You to FAO Schwarz
FAO Schwarz is very well connected by the New York City subway. The lines that take you directly or very close to this destination (Rockefeller Center) are:
- B, D, F, M (Orange lines) – Stop at 47–50 Sts–Rockefeller Ctr.
- E (Blue line) – Stops at 5 Av/53 St, a short walk away.
- N, Q, R, W (Yellow lines) – Stop at 49 St (at Broadway), also a very short walk away.
- 1 (Red line) – Stops at 50 St (at Broadway), a slightly longer but feasible walk.
How to Get to FAO Schwarz from:
Central Park / Columbus Circle
If you are near Columbus Circle (southwest corner of Central Park), you can take the B or D lines southbound (Downtown) from 7 Av or 59 St–Columbus Circle to 47–50 Sts–Rockefeller Ctr. You can also enjoy a pleasant walk down Fifth Avenue.
Lower Manhattan (Wall Street / World Trade Center)
From Wall Street or the World Trade Center, you can take the R or W line (northbound/Uptown) to 49 St. Another option is to take the E line (northbound/Uptown) from World Trade Center to 5 Av/53 St.
Brooklyn (DUMBO / Williamsburg)
From the DUMBO neighborhood in Brooklyn, take the F line northbound (Uptown/Queens) to 47–50 Sts–Rockefeller Ctr. If you are coming from Williamsburg, you can take the L line to Union Square (14 St) and transfer to the N, Q, R, or W lines northbound (Uptown) to 49 St.
Queens (Long Island City / Flushing)
If you are coming from Long Island City, you can take the F or M line directly to 47–50 Sts–Rockefeller Ctr. From Flushing, you can take the 7 line to 5 Av–Bryant Park and walk north a few blocks or transfer to the B, D, F, or M lines one stop northbound (Uptown).
Harlem
From the north, in Harlem, you can take the B or D lines southbound (Downtown) directly to 47–50 Sts–Rockefeller Ctr.
Airports (JFK / LaGuardia / Newark)
From JFK Airport, you can take the AirTrain to Jamaica station and then transfer to the E subway line to 5 Av/53 St. From LaGuardia (LGA), you can take the Q70 SBS bus to Roosevelt Av/Jackson Hts and transfer to the E or F line to Manhattan. If you arrive at Newark (EWR), take NJ Transit to Penn Station, and from there walk or take the E subway line one stop northbound to 5 Av/53 St.
What to Do at FAO Schwarz?
FAO Schwarz is one of New York’s most magical destinations, not only because of its location in Rockefeller Center but also because of the unique experience it offers. More than a store, it’s a place to play, explore, and marvel. Every corner is designed to spark the imagination of children and adults alike. 🚀
Play the Giant Floor Piano
Relive the famous scene from the movie “Big” on the Giant Dance-On Piano. It’s one of the store’s most iconic attractions. Take off your shoes and create your own melody by jumping on the keys! It’s free and perfect for fun photos. 🎹🎶
Explore the Toy Departments
FAO Schwarz houses an incredible selection of toys, from timeless classics to the latest novelties. Explore sections dedicated to giant stuffed animals 🦒, exclusive dolls, science and magic kits, construction cars, and much more. Don’t miss the candy section, FAO Schweetz. 🍬
Meet the Toy Soldiers
The iconic Toy Soldiers of FAO Schwarz will welcome you at the entrance. Dressed in their red and gold uniforms, they are the living symbol of the store. Don’t hesitate to ask for a photo! They are very friendly and an essential part of the experience. 💂♂️📸
Discover Interactive Fun
Beyond the piano, FAO Schwarz offers many other interactive experiences. You can participate in magic demonstrations, build your own remote-controlled car at the FAO Raceway, “adopt” a doll at the Baby Doll Adoption Center, or marvel at the experiments in the science zone. Fun is guaranteed! 🧪✨
Capture Magical Moments
FAO Schwarz is the ideal place to create unforgettable memories. Take photos with the toy soldiers, jumping on the piano, next to the huge stuffed animals, or under the iconic clock at the entrance. Every corner offers an opportunity for a photo that captures the magic of the place.
Attractions Near FAO Schwarz
FAO Schwarz enjoys a privileged location in the heart of Rockefeller Center, surrounded by some of New York’s most famous attractions. If you decide to explore the surroundings of this magical toy store, you’ll find a wide variety of interesting and cultural places just steps away.
Top of the Rock Observation Deck
Right in the same Rockefeller Center complex, you can go up to the Top of the Rock. This observation deck offers spectacular 360-degree panoramic views of Manhattan, including direct views of the Empire State Building and Central Park. An essential experience! 🏙️
Rockefeller Center Plaza
The central plaza of Rockefeller Center is a destination in itself. Admire the famous golden statue of Prometheus, enjoy the ice skating rink in winter ⛸️ (and the famous Christmas tree 🎄), or simply sit and watch the bustle surrounded by the flags of the world.
St. Patrick’s Cathedral
Just across Fifth Avenue from Rockefeller Center stands the majestic St. Patrick’s Cathedral. Its stunning Neo-Gothic architecture and stained glass windows make it a must-visit and a haven of peace. 🙏
Radio City Music Hall
Just around the corner from FAO Schwarz is the legendary Radio City Music Hall, home of the famous Rockettes and their Christmas Spectacular show. Its iconic neon sign and Art Deco auditorium are spectacular. 👯♀️
Fifth Avenue (Fifth Avenue Shopping)
FAO Schwarz is located right next to Fifth Avenue, one of the most famous and luxurious shopping streets in the world. Take a stroll and admire the window displays of stores like Saks Fifth Avenue (directly across), Tiffany & Co., Bergdorf Goodman, and many more. 🛍️💎
Channel Gardens
These beautiful gardens form a pathway connecting Fifth Avenue with Rockefeller Plaza. Their floral displays and fountains change with the seasons, always offering a charming spot for a walk and photos, especially with views of the Prometheus statue or St. Patrick’s Cathedral. 🌷⛲
Tips for Visiting FAO Schwarz
Although visiting FAO Schwarz is a magical experience in itself, there are a few things you can keep in mind to make the most of your visit and enjoy everything this iconic toy store has to offer.
Best Time of Day to Go
If you want to avoid the biggest crowds, it’s advisable to visit FAO Schwarz early in the morning on a weekday. Weekends and afternoons tend to be the busiest times. During the holiday season (November-December), expect significant crowds at almost any time. 🎄⏰
Avoiding Crowds
As a very popular place, FAO Schwarz can get quite crowded, especially around the most famous attractions like the giant piano. Be patient if there are lines for some interactive experiences. Visiting during off-peak hours (as mentioned, weekday mornings) will allow you to explore more calmly.
Budget and Shopping
Entry to FAO Schwarz is free, and you can enjoy the atmosphere and demonstrations without buying anything. However, the toys can range from mid-range to high-end in price. If you plan to shop, it might be helpful to set a budget beforehand. Remember that there are also smaller options and affordable souvenirs. 💰🎁
Interact and Enjoy
Don’t be shy! Interact with the staff: the door soldiers, toy demonstrators, and magicians are there to make your visit more fun. Take your time exploring every corner. Wear comfortable shoes, as you will likely be standing and walking quite a bit. And above all, let yourself be carried away by the magic and enjoy it like a child! 😄✨
